777fe Privacy Policy —
How We Protect Your Personal Data

For the purposes of this Privacy Policy, 777fe (operating at 777fe.bid) is the data controller responsible for your personal information. 777fe operates as an internationally licensed online gaming and sports betting platform, providing services to registered players in eligible jurisdictions including Pakistani users who access the Platform for personal recreational gaming purposes.

When this Privacy Policy refers to "777fe", "we", "us" or "our", it means the operator and its affiliates responsible for the Platform. When it refers to "you", "your" or "Player", it means any individual who visits, registers for, or uses the 777fe Platform in any capacity.

777fe collects personal data in several categories depending on how you interact with the Platform. The table below summarises the types of data we may hold about you:

777fe collects personal data through the following channels and mechanisms:

• Direct submission: When you complete the 777fe registration form, update your account profile, submit KYC documents, contact support, or respond to any communication from us.
• Automated technical collection: When you visit or use the 777fe Platform, our servers automatically record technical data including your IP address, device identifiers, browser type, and session activity through standard web server logs and analytics tools.
• Cookies and similar technologies: The 777fe Platform uses cookies, pixel tags, and local storage mechanisms to maintain session state, remember preferences, and analyse Platform usage. See Section 7 for full details.
• Payment processors: When you make a deposit or withdrawal via EasyPaisa, JazzCash, HBL, UBL, Meezan Bank, or cryptocurrency networks, the relevant payment processor shares transaction confirmation data with 777fe sufficient to update your account balance and transaction record.
• Third-party verification services: During KYC verification, 777fe may use authorised third-party identity verification providers who process your submitted documents on our behalf under contractual data protection obligations.
• Game software providers: 777fe's third-party casino game providers (including Evolution Gaming, Pragmatic Play, and Ezugi) share session and round data with 777fe for the purpose of account settlement, dispute resolution, and responsible gaming monitoring.

777fe processes your personal data on the following legal grounds:

• Contractual necessity: Processing required to perform the contract between you and 777fe — including operating your account, processing bets, settling wins, and processing deposits and withdrawals.
• Legal obligation: Processing required to comply with applicable legal and regulatory requirements — including Anti-Money Laundering (AML) obligations, KYC verification, and licensing compliance requirements applicable to 777fe as a licensed gaming operator.
• Legitimate interests: Processing conducted for the legitimate business interests of 777fe, including fraud detection, platform security, responsible gaming monitoring, and improving the Platform — provided these interests are not overridden by your fundamental rights and freedoms.
• Consent: Where 777fe relies on your consent as the basis for processing — specifically for marketing communications — you retain the right to withdraw that consent at any time without affecting the lawfulness of processing conducted prior to withdrawal.

777fe uses the personal data we collect for the following specific purposes:

• Account management: Creating, maintaining, and securing your 777fe account, including authentication, password management, and session security.
• Service delivery: Processing your bets and wagers, settling game results, crediting wins and bonuses, and facilitating deposits and withdrawals through EasyPaisa, JazzCash, and other accepted payment methods.
• KYC and compliance: Verifying your identity, age, and payment method ownership to comply with licensing and AML regulatory obligations before processing withdrawals.
• Fraud prevention and security: Monitoring account activity for signs of fraudulent behaviour, multi-accounting, bonus abuse, match-fixing participation, or money laundering — and taking appropriate action where such activity is detected.
• Responsible gaming: Monitoring gaming patterns for indicators of problem gambling behaviour and providing appropriate interventions, including outreach, limit suggestions, and self-exclusion facilitation.
• Customer support: Providing technical and account support via live chat and email, including investigating and resolving complaints.
• Platform improvement: Analysing aggregated and anonymised usage data to improve Platform performance, game availability, deposit flow efficiency, and customer experience.
• Marketing communications: Where you have provided consent, sending promotional offers, bonus notifications, and platform updates by SMS, push notification, or email. You may opt out at any time via account settings or by contacting support.
• Legal compliance and reporting: Retaining records to satisfy legal, regulatory, and licensing obligations and responding to lawful requests from regulatory or law enforcement authorities.

777fe does not sell, rent, or trade your personal information. We may share your data with the following categories of recipients only to the extent necessary for the purposes described in Section 5:

• Casino game software providers (e.g., Evolution Gaming, Pragmatic Play, Ezugi, PG Soft) — who operate game servers and require player session identifiers for round settlement and dispute resolution. These providers are contractually bound to process your data only for these defined purposes.
• Payment processors (EasyPaisa, JazzCash, HBL, UBL, Meezan Bank, cryptocurrency gateway providers) — who receive transaction-specific data necessary to process your deposit or withdrawal request.
• Identity verification providers — authorised third-party KYC service providers who process submitted identity documents on 777fe's behalf under strict contractual data protection obligations.
• Fraud prevention and AML service providers — third-party tools used to assess transaction risk, detect multi-accounting, and screen for sanctions list matches as required under our licensing obligations.
• Regulatory and licensing authorities — 777fe's licensing body may require access to player account data as part of routine compliance auditing or specific regulatory enquiries. 777fe complies with all lawful regulatory information requests.
• Law enforcement and judicial authorities — where 777fe is required by law or court order to disclose player information, we will comply with such requests and, where legally permitted, notify the Player concerned.
• Professional advisors — solicitors, accountants, auditors, and insurers who require access to 777fe records in the course of providing professional services, subject to confidentiality obligations.

The 777fe Platform uses cookies and similar technologies to provide functionality, maintain security, and analyse how the Platform is used.

7.1 Types of Cookies Used

• Strictly necessary cookies: Required for the Platform to function — including session authentication tokens, security cookies, and load balancing identifiers. These cannot be disabled without impairing Platform functionality.
• Functional cookies: Remember your preferences, language settings, and display choices to provide a more personalised experience on return visits.
• Analytics cookies: Collect anonymised data about how Players navigate the Platform to help 777fe improve game discovery, cashier flow, and support access. Data collected by analytics cookies does not identify individual users.
• Security cookies: Support fraud detection and account protection measures, including tracking unusual login patterns and device fingerprinting for multi-account detection.

7.2 Cookie Management

You may control non-essential cookies through your browser settings. Please note that disabling strictly necessary cookies will prevent the Platform from operating correctly and you will not be able to access your 777fe account. Browser-level cookie management instructions vary by browser — refer to your browser's Help documentation for guidance.

777fe implements a comprehensive set of technical and organisational security measures designed to protect your personal data against unauthorised access, accidental loss, disclosure, alteration, or destruction.

• 256-bit SSL/TLS encryption is applied to all data transmitted between your device and 777fe servers — the same standard used by major international financial institutions.
• Encryption at rest: Sensitive personal data, including identity documents, financial account details, and KYC records, is stored in encrypted form on 777fe's secure servers.
• Access controls: Personal data is accessible only to 777fe personnel and authorised third parties who have a legitimate need to access it for defined operational purposes. Access is controlled by role-based permissions and is logged.
• Two-factor authentication: 777fe provides SMS OTP-based 2FA for all Player accounts. 777fe strongly recommends that all Players activate 2FA via their account security settings.
• Penetration testing and security auditing: 777fe's platform infrastructure is subject to periodic security testing and vulnerability assessments by qualified security professionals.
• Data breach response: In the event of a personal data breach that is likely to result in risk to your rights and freedoms, 777fe will notify affected Players and, where required, the relevant supervisory authority within the timeframes required by applicable law.

777fe retains your personal data only for as long as is necessary to fulfil the purposes for which it was collected, to comply with legal and regulatory obligations, and to resolve any disputes that may arise in connection with your account.

• Active account data: Retained for the lifetime of your account and for a period of at least five (5) years following account closure, as required by AML and gaming licensing regulations applicable to 777fe.
• Transaction and wagering records: Retained for a minimum of seven (7) years from the date of each transaction to satisfy financial regulatory and AML compliance obligations.
• KYC documents: Retained for the duration of the account relationship and for at least five (5) years following account closure. Original document images are securely destroyed after the required retention period.
• Support communications: Retained for three (3) years from the date of each interaction, unless the communication relates to a live dispute or complaint in which case it is retained until final resolution plus two years.
• Technical and log data: IP address logs and session data are retained for up to twelve (12) months for security and fraud investigation purposes.
• Marketing consent records: Records of your marketing consent or withdrawal of consent are retained for the duration of the relationship and for three (3) years thereafter, to demonstrate compliance with consent obligations.

Subject to applicable law and the conditions outlined in this Privacy Policy, you have the following rights in respect of your personal data held by 777fe:

To exercise any of the above rights, please contact 777fe via live chat or at [email protected]. We will respond to verified requests within 30 calendar days. We may need to verify your identity before processing a data rights request to ensure that personal data is not disclosed to an unauthorised party.

As an internationally licensed gaming platform, 777fe may transfer your personal data to countries outside your country of residence — including to the jurisdictions where our game software providers, payment processors, and cloud infrastructure providers are based. Where such transfers occur, 777fe ensures that adequate safeguards are in place to protect your data to a standard equivalent to the protections provided under this Privacy Policy.

These safeguards include contractual data protection clauses incorporated into our agreements with all third-party data processors to whom international transfers are made. If you require further information about the specific safeguards applied to any particular international data transfer, please contact 777fe via the channels provided in Section 17.

The 777fe Platform is strictly for use by individuals aged 21 years or older. 777fe does not knowingly collect or process personal data from individuals under the age of 21. If we become aware that personal data has been submitted by a person under 21, we will close the account, return any deposited funds to the originating payment method, and securely delete all associated personal data without undue delay.

If you are a parent or guardian and believe that a person under 21 has registered an account on the 777fe Platform using your payment details or otherwise, please contact us immediately via live chat or at [email protected] so we can investigate and take immediate action.

The 777fe Platform does not include outbound links to third-party websites as a general practice. Where any third-party content or functionality is integrated into the Platform — such as game iframes operated by software providers — those providers operate under their own privacy policies and data practices in addition to the contractual obligations they hold with 777fe.

777fe bears no responsibility for the privacy practices, content, or data handling of any third-party service operating independently outside of 777fe's contractual control. We encourage all Players to review the privacy policies of any third-party services they use in connection with their online gaming activities.

As a licensed gaming operator, 777fe is subject to Anti-Money Laundering (AML) and Know Your Customer (KYC) regulatory obligations. In connection with these obligations, 777fe may be required to:

• Screen player identity and transaction data against international sanctions lists and politically exposed person (PEP) databases.
• File Suspicious Activity Reports (SARs) or equivalent regulatory disclosures where transaction or account activity meets the threshold for mandatory reporting under our licensing obligations — without being able to inform the Player concerned that such a report has been made.
• Provide account, transaction, and identity records to our licensing regulatory authority upon formal request as part of routine compliance auditing or specific investigations.
• Cooperate with law enforcement and judicial authorities where 777fe receives a lawful disclosure order in connection with a criminal investigation.

Where you have provided explicit consent at registration or subsequently via account settings, 777fe may contact you with promotional communications including bonus offers, reload promotions, cricket betting specials, and platform news via SMS, push notification, or email.

• You may withdraw marketing consent at any time by updating your communication preferences in Account Settings, or by contacting 777fe support.
• Withdrawal of marketing consent does not affect the processing of transactional or account-related communications, which are sent regardless of marketing preferences as they are necessary for account management.
• 777fe does not share your contact details with third-party marketers for their own independent marketing purposes.
• All marketing communications from 777fe will identify themselves clearly as originating from 777fe.bid and will provide a clear opt-out mechanism.

777fe reserves the right to update or amend this Privacy Policy at any time. Where amendments are material — affecting the basis on which we process your personal data or your rights in respect of that data — 777fe will notify you via Platform notification and/or email to your registered address in advance of the changes taking effect.

The "Last Reviewed" date at the top of this document is updated each time a change is made. Continued use of the 777fe Platform following notification of a material policy update constitutes acceptance of the revised terms. If you do not agree to an updated Privacy Policy, please contact 777fe to discuss your options, including account closure.

If you have any questions about this Privacy Policy, wish to exercise any of your data rights, or want to raise a concern about how 777fe has handled your personal information, please contact us through the following official channels:

• Live Chat: Available 24 hours a day, 7 days a week via the 777fe Platform — the fastest way to reach our privacy team for time-sensitive matters.
• Email: [email protected] — mark your subject line "Privacy Request" for priority routing to the compliance team.
• Response Time: 777fe acknowledges all formal privacy requests within 5 business days and provides a substantive response within 30 calendar days.